Alwar ka Milcake- Focal of Vocal for Local

                                                   “MILKCAKE”

From

ALWAR (RAJASTHAN)

On the occasion of 74th Independence Day, I shall want to bring to you a special desert made in a small part of the country.

I will take the help of a slogan to describe it-

अलवर की है ये शान,

खाय सारा हिंदुस्तान,

जन जन तक पहुंचे ये अभियान!

It is known by many names, call it Alwar Kalakand, Alwar ka Mawa or Alwar ka Milk cake and every bit of it tastes just as delicious. It comes as a surprise that Alwar in Rajasthan is so popular for a milk-based sweet. Alwar, a small town Rajasthan on the brink of Aravalli range, few kms from national capital Delhi.

This industry gives a local texture and employment. With vision of our Hon'ble Prime Minister of India, Shri Narendra Modi, who gave the idea of Vocal for Local  , we decided to introduce the local taste to a bigger audience. 

We designed this poster to promote this local desert as Focal. A poster is a visual representation of the message we want to communicate. This poster has which is designed keeping in mind the nation's theme of Independence and MiG's initiative of 'Swadeshi Mandi' for our Mahamandi 2020 edition.

'Koi kaam chhota nai hota'

No work is small. Its the will and dedication which is required. Everything is sell-able, only what we have to learn is how to sell. 

In the next stage, we shall make a video on the theme and start the online campaign to increase awareness among people  and to advertise so that the local industry is known at a bigger stage. Video will contain the details in much deeper which couldn't have been possible to capture in a poster. 

Lets begin this Independence, with the visioned of our Father of Nation Mahatma Gandhi , to freeing ourselves from external dependence and holding the baton of  self-reliance and self employment as the principle of Nai Talim.

''Be the change, you want to see in the world''- Mahatma Gandhi

I wish to extend my thanks to my teammate Mr. Anurag Goyal and Marketing interest Group and special thanks to Prof. T Prasad sir, for providing me with this new perceptive. 

I am up for Vocal for Local, are you!

Avnish Kumar Gupta

Roll No- 2002040