TERMINOLOGIES
Let's before moving onto understanding Digital Marketing, we shall grasp the understanding of foundational terminologies/definitions required -
1.
Call
to Action
Instruction
to your audience to provoke a response.
Ex
– Save now!
–Buy now! Etc.
2.
Bounce
rate
A
%age of visitors who arrived at your site but left after visiting only a page.
3.
Click
- Through Rate(CTR)
How
many clicks were received in relation to the amount of impressions.
CTR = No. of clicks
No. of impressions
4.
Abandonment
When
a user does not reach the goal you have intended.
5.
Ad
impression
Each
time your advertisement is displayed to a user.
6.
Frequency
The
no. of times a single user will see your advertisement.
Ex
– if impression = 10
& frequency = 2
Means,
no. of people seen = 10
= 5
2
7.
Conversion
Rate
The
%age of visitors who entered into an experience and completed the goal.
8.
Tracking
pixel
A
1×1 pixel image that tracks conversations, website visits, and add views.
9.
Cost
Per Acquisition(CPA)
How
much it cost per goal completion.
10.
Lifetime value(LTV)
Prediction
of the net profit attributed to a customer relationships.
11.
Banner
Ads(Display Ads)
Static
or animated visual images used to generate brand awareness or entice a user to
click.
12.
Landing
page
The
first page a user arrives on when they visit your website.
13.
Organic
results
Serial
listings that achieve rank through search engine optimization.
In next blog, we will continue with what is digital marketing and different types of strategies used.
Until then...please follow this blog thread and enjoy reading!
Thankyou!
Avnish Kumar Gupta
Roll no. 2002040
PGDIM-27
No comments:
Post a Comment